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OMEGA Speedmaster Moonwatch Professional Co-Axial Master Chronometer Chronograph 42 mm – FrontOMEGA Speedmaster Moonwatch Professional Co-Axial Master Chronometer Chronograph 42 mm – Front


Speedmaster Moonwatch Professional

OMEGA Speedmaster Moonwatch Professional - a symbol of luxury, history and technological mastery, where elegance and heritage resonate with each passing second.

Panerai Submersible Quaranta Quattro Bianco 44 mm – FrontPanerai Submersible Quaranta Quattro Bianco 44 mm – Front


Submersible Quaranta Quattro Bianco

This model embodies everything that Panerai brand fans appreciate so much: a timeless design combined with technical sophistication and optimum legibility.

Piaget Limelight Gala 26 mm – FrontPiaget Limelight Gala 26 mm – Front


Limelight Gala

This festive Piaget Limelight Gala is a modern reinterpretation of a legendary watch icon from 1973; the woven mesh Milanaise bracelet lends the watch the perfect combination of timeless elegance with a touch of modern sophistication.

Our Watch Picks for Winter: Understatement

«WatchCollector by Lohri» —

The brands

«WatchCollector by Lohri» is an authorized distributor of watches from a growing but carefully selected group of «Haute Horlogerie» brands.


By directly collaborating with the watch manufacturers it represents, «WatchCollector by Lohri» guarantees 100% authenticity of all watches sold.


  • Blancpain

  • Breitling

  • Chopard

  • Franck Muller


  • H. Moser & Cie.

  • IWC Schaffhausen

  • Jaeger-LeCoultre

  • Longines


  • Oris

  • Panerai

  • Parmigiani Fleurier

  • Piaget

  • Roger Dubuis

  • TAG Heuer


IWC Big Pilot’s Watch 43 – FrontIWC Big Pilot’s Watch 43 – Front

Personal consultation

Do you have specific queries about a watch?

The experts at «WatchCollector by Lohri» are here to take your call.

WatchCollector by Lohri Team – Colin Kupper WatchCollector by Lohri Team – Colin Kupper

Altstadt ZugAltstadt Zug

Local experts 

Come visit the local «WatchCollector by Lohri» boutiques in the heart of Zug’s old town and exchange with our watch experts.

Watch trade-in —
How it works

Trading in a used watch not only makes you an expert watch collector, it also makes an important contribution to protecting the planet.


Get in touch with us by using one of the following options:


  1. Send photos of your watch via WhatsApp to +41 79 947 47 47 or by email to info@watchcollector.ch or
  2. Fill out our online form.


A watch connoisseur will take a close look at your images and respond with an initial trade-in value within three (3) working days. Taking due care in determining the value is a top priority at «WatchCollector by Lohri».


A binding offer will be discussed with you at the «WatchCollector by Lohri» boutique in Zug.


If our offer meets your expectations, «WatchCollector by Lohri» will credit the trade-in value to your new favourite piece.

Novelties 2023

Who is «WatchCollector by Lohri»?

Since 1970, the Lohri family has been living out their passion for «Haute Horlogerie» and the fine finishing of watches in Zug’s old town.


The passion for collecting watches – whether new, pre-owned or vintage timepieces – has been understood from the very beginning.

Lohri family (from left to right): Franco, Franz, Eva and Bianca Lohri

In addition to the boutiques on Neugasse 9, 26 and 27 in Zug, the Lohri family has also decided to share their passion online. This is how «WatchCollector by Lohri» was created.


For watch lovers of all stripes. With a dedication to innovative solutions.

WatchCollector – Familie LohriWatchCollector – Familie Lohri
Lohri family (from left to right): Franco, Franz, Eva and Bianca Lohri
WatchCollector branch at Neugasse 9 in ZugWatchCollector branch at Neugasse 9 in Zug
The boutique premises at Neugasse 9 in Zug


Why choose «WatchCollector by Lohri»?

An online shop and boutiques with outstanding professionals as your first port of call.

Experience the unique concierge service.

Pay for your watch in Bitcoin – online and without further ado.

An online shop and boutiques with outstanding professionals as your first port of call.

Experience the unique concierge service.

«WatchCollector by Lohri» offers a financing option at 0% interest for most watches.

Pay for your watch in Bitcoin – online and without further ado.

What watch enthusiasts say about 
«WatchCollector by Lohri»

Uhrenliebhaber – Veljo L.Uhrenliebhaber – Veljo L.


As a watch aficionado, I’ve found in Lohri a passionate and competent team that shares my love for timepieces. The combination of their professional advising and the familiar atmosphere have made my purchase an unforgettable experience. 


Lohri is not just a place where you’ll find a beautiful watch, you‘ll also meet like-minded people there.

What watch enthusiasts say about «WatchCollector by Lohri»

«WatchCollector by Lohri» Kundschaft – Hugh Macmillen«WatchCollector by Lohri» Kundschaft – Hugh Macmillen

Hugh Macmillen, FinTech Founder

As a BTC enthusiast, I was curious as to whether a purchase with BTC would be a trouble-free and easy process. After choosing a watch, the procedure couldn’t have been easier: 3 minutes later I was the proud owner of a HUBLOT.


Big congratulations to the Lohri team for this service! I can only encourage other BTC holders, who want to get a few “chips off the table” to try out this fantastic function.

Unsere Nachrichten

Stylishly restrained

The art of understatement

Stylishly restrained

A quick look at the most commonly confused complications

A guide to watch complications

A quick look at the most commonly confused complications

Radical black, and it goes even more (respectively less)

The black hole

OMEGA: Dark Side of the Moon 'Black Black'.

Exclusive Interview with Romain Marietta (ZENITH)

Watchcollector Talk with Romain Marietta, Products Development & Heritage Director at ZENITH opens up to the latest news in the watch industry.

Discover our selection for this winter

The Perfect Watch for the Winter Season

Discover our selection for this winter

«WatchCollector by Lohri» Choices

«WatchCollector by Lohri» Team – Christoph Stotzer«WatchCollector by Lohri» Team – Christoph Stotzer

Christoph Stotzer, Director of Lohri AG

I love this extraordinary watch more than ever. Thanks to the easy-to-change leather, rubber and textile straps, this timepiece is extremely versatile and looks sporty, even elegant. The titanium case, which is very light, is also sensational.


The HUBLOT brand fascinates me because of its incredible creative spirit when it comes to materials, such as Magic Gold, Texalium, synthetic sapphire, SAXEM or ceramics in various colours. In addition, HUBLOT designs a variety of ingenious models together with renowned artists, which makes the brand even more exclusive.

«WatchCollector by Lohri» Team – Sonja Wismer«WatchCollector by Lohri» Team – Sonja Wismer

Sonja Wismer, Sales Consultant

My favourite watch is the Blancpain Villeret Quantième Complet. It is actually a men’s model, but I think the watch with 40 mm diameter looks breathtakingly beautiful on a woman, too. The classic complete calendar with Blancpain’s signature moon phase looks stunning with its simple elegance. Each function on the complete calendar can be adjusted individually using the practically invisible under-lug correctors.

Founded in 1735, Blancpain is the oldest watch brand in the world. The Villeret models have barely been aesthetically altered since the early days of Blancpain, yet they still look very contemporary. They have become a timeless classic that is a dependable accessory for generations.

WatchCollector by Lohri Team – Maryna StegerWatchCollector by Lohri Team – Maryna Steger

Maryna Steger, EMBA, Managing Director E-Commerce & Digital Marketing

I particularly like this ZENITH Defy Midnight 36 mm for the watch’s combination of features and unique selling points. Firstly, it has an extraordinary colour gradient on the dial, which is highly attractive. You can easily pair the watch with different colourful straps yourself if you find the steel bracelet version too traditional. Try a suitably black strap on one side and a grey one on the other. It is sure to look amazing! Secondly, this model boasts excellent technical credentials thanks to the ZENITH Elite manufacture movement. Overall, it is excellent value for money given what the timepiece offers.

«WatchCollector by Lohri» Team – Alexandra Blum«WatchCollector by Lohri» Team – Alexandra Blum

Alexandra Blum, Sales Consultant

For me, this watch fulfils all the criteria that a watch has to fulfil. Its refined design radiates sporty elegance. The case and the stainless steel bracelet tenderly embrace my wrist. Every time I want to read the time, the sparkling diamonds on the bezel make my heart beat faster. The beautifully designed dial with its rose gold hour markers lets me combine the watch ideally with any piece of jewellery, and the open watch back lets me enjoy the fascinating finesse of the movement.


The Piaget brand fascinates me for its 145-year family history, its rarity and the timeless elegance that is reflected in the entire watch collection.