Stylishly restrained
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Personal consultation
Do you have questions or a request about a watch? «WatchCollector by Lohri» is here to advise you personally.
LONGINES:
For almost a century, Longines has accompanied the greatest explorers on their conquests in the air, at sea and on land. The Longines Spirit collection brings to life the pioneering spirit that enabled these extraordinary men and women to surpass themselves, pursue new goals and believe in the impossible.
OMEGA:
The Seamaster Aqua Terra is a tribute to OMEGA's great maritime heritage. This 38 mm model has a symmetrical case and crown made entirely of polished stainless steel and a wave pattern on the case back. The saffron yellow brass dial is lacquered and has a sunburst finish from the centre.
JAEGER LE-COULTRE:
The Master collection from Jaeger-LeCoultre dispenses with accessories in order to concentrate on the essentials. It shows itself as it is. Splendidly elegant. The Master collection is characterised by its sleek design.
«WatchCollector by Lohri» is an authorized distributor of watches from a growing but carefully selected group of «Haute Horlogerie» brands.
By directly collaborating with the watch manufacturers it represents, «WatchCollector by Lohri» guarantees 100% authenticity of all watches sold.
Do you have specific queries about a watch?
The experts at «WatchCollector by Lohri» are here to take your call.
You should be able to make your dream come true. That is why «WatchCollector by Lohri» offers 0% interest financing on most watches, so your dream watch will soon be on your wrist.
Explore our online watch collection, and for watches not listed on our website, you can contact us and inquire about the 0%-financing options. Elevate your style now with our exquisite timepieces!
Come visit the local «WatchCollector by Lohri» boutiques in the heart of Zug’s old town and exchange with our watch experts.
Trading in a used watch not only makes you an expert watch collector, it also makes an important contribution to protecting the planet.
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Get in touch with us by using one of the following options:
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A watch connoisseur will take a close look at your images and respond with an initial trade-in value within three (3) working days. Taking due care in determining the value is a top priority at «WatchCollector by Lohri».
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A binding offer will be discussed with you at the «WatchCollector by Lohri» boutique in Zug.
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If our offer meets your expectations, «WatchCollector by Lohri» will credit the trade-in value to your new favourite piece.
Since 1970, the Lohri family has been living out their passion for «Haute Horlogerie» and the fine finishing of watches in Zug’s old town.
The passion for collecting watches – whether new, pre-owned or vintage timepieces – has been understood from the very beginning.
In addition to the boutiques on Neugasse 9, 26 and 27 in Zug, the Lohri family has also decided to share their passion online. This is how «WatchCollector by Lohri» was created.
For watch lovers of all stripes. With a dedication to innovative solutions.
An online shop and boutiques with outstanding professionals as your first port of call.
Experience the unique concierge service.
Pay for your watch in Bitcoin – online and without further ado.
An online shop and boutiques with outstanding professionals as your first port of call.
Experience the unique concierge service.
«WatchCollector by Lohri» offers a financing option at 0% interest for most watches.
Pay for your watch in Bitcoin – online and without further ado.
VELJO L., PROJECT LEAD FINANCE / RGM
As a watch aficionado, I’ve found in Lohri a passionate and competent team that shares my love for timepieces. The combination of their professional advising and the familiar atmosphere have made my purchase an unforgettable experience.
Lohri is not just a place where you’ll find a beautiful watch, you‘ll also meet like-minded people there.
Hugh Macmillen, FinTech Founder
As a BTC enthusiast, I was curious as to whether a purchase with BTC would be a trouble-free and easy process. After choosing a watch, the procedure couldn’t have been easier: 3 minutes later I was the proud owner of a HUBLOT.
Big congratulations to the Lohri team for this service! I can only encourage other BTC holders, who want to get a few “chips off the table” to try out this fantastic function.
Stylishly restrained
A quick look at the most commonly confused complications
OMEGA: Dark Side of the Moon 'Black Black'.
Watchcollector Talk with Romain Marietta, Products Development & Heritage Director at ZENITH opens up to the latest news in the watch industry.
Discover our selection for this winter
Christoph Stotzer, Director of Lohri AG
I love this extraordinary watch more than ever. Thanks to the easy-to-change leather, rubber and textile straps, this timepiece is extremely versatile and looks sporty, even elegant. The titanium case, which is very light, is also sensational.
The HUBLOT brand fascinates me because of its incredible creative spirit when it comes to materials, such as Magic Gold, Texalium, synthetic sapphire, SAXEM or ceramics in various colours. In addition, HUBLOT designs a variety of ingenious models together with renowned artists, which makes the brand even more exclusive.
Sonja Wismer, Sales Consultant
My favourite watch is the Blancpain Villeret Quantième Complet. It is actually a men’s model, but I think the watch with 40 mm diameter looks breathtakingly beautiful on a woman, too. The classic complete calendar with Blancpain’s signature moon phase looks stunning with its simple elegance. Each function on the complete calendar can be adjusted individually using the practically invisible under-lug correctors.
Founded in 1735, Blancpain is the oldest watch brand in the world. The Villeret models have barely been aesthetically altered since the early days of Blancpain, yet they still look very contemporary. They have become a timeless classic that is a dependable accessory for generations.
Alexandra Blum, Sales Consultant
For me, this watch fulfils all the criteria that a watch has to fulfil. Its refined design radiates sporty elegance. The case and the stainless steel bracelet tenderly embrace my wrist. Every time I want to read the time, the sparkling diamonds on the bezel make my heart beat faster. The beautifully designed dial with its rose gold hour markers lets me combine the watch ideally with any piece of jewellery, and the open watch back lets me enjoy the fascinating finesse of the movement.
The Piaget brand fascinates me for its 145-year family history, its rarity and the timeless elegance that is reflected in the entire watch collection.
«WatchCollector by Lohri» follows what's happening in the watch industry, keeps you updated on the latest watch trends, and invites you to exclusive events.