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Welcome to the world of Panerai

Giovanni Panerai opens his first shop in 1860 at “Ponte alle Grazie” in Florence, serving not only as a watch shop and workshop, but also as the city's first watchmaking school: the history of Panerai begins here. A name that has meant high-quality watches in Florence for over a century.

Why Panerai?

Panerai watches offer a unique combination of Italian design, Swiss watchmaking and a deep passion for the sea. The brand's history is both deeply rooted in its legendary past and focused on its bright future.


Discover the Panerai collections consisting of unique and exceptional watches for men and women.

Uhrenkollektion – Panerai LuminorUhrenkollektion – Panerai Luminor


The Luminor collection features Panerai's signature crown lock, which was introduced in 1950. Today, the Luminor is the most famous Panerai watch collection. For Paneristi, the passionate wearers of Panerai watches, there is a worldview behind it.


The unmistakable Panerai design and technical achievements paired with a slimmer case. With its slim profile and cushion case, the Luminor Due is ideally suited for both men and women. The choice of case materials, including stainless steel, gold and titanium, offers a variety of options. The Luminor Due collection combines timeless design, technical excellence and Italian beauty. With its versatility and character, it is perfect for any occasion and style.

Uhrenkollektion – Panerai Luminor DueUhrenkollektion – Panerai Luminor Due

Uhrenkollektion – Panerai SubmersibleUhrenkollektion – Panerai Submersible


Distinctive design combined with groundbreaking innovations: The Submersible diving watches. Robust and strong, with an unmistakable design and optimal readability even in the depths of the sea: the Panerai Submersible watches are professional diving watches that draw their inspiration from the brand's history. Their concept with innovative technical solutions, on the other hand, is clearly oriented towards the future.


The Radiomir is undoubtedly one of the icons of watch design. These unique models from Panerai combine Italian style with Swiss precision and are exceptionally popular with actors, watch collectors and lovers of robust diving watches.

Uhrenkollektion – Panerai RadiomirUhrenkollektion – Panerai Radiomir

More from Panerai

Discover all our Panerai watches.

Laboratorio di Idee

Since its debut on the international market, Panerai has chosen the phrase “Laboratorio di Idee” to indicate its commitment to the continuous search for innovative technical solutions that will raise the standards and performance of its watches ever higher. The word “laboratorio”, Latin in origin, evokes the resourcefulness of the Panerai family, natives of Florence who not only founded the first watch workshop in the city in 1860, but who also transformed a family activity into a forwardlooking company capable of creating innovations and revolutionary products which have become classics in the history of watchmaking.

The Laboratorio di Idee is above all embodied in the Research & Development Department where all the technical projects are created and perfected by the skilled hands of the watchmakers and engineers who instill the craftsmanship and perfection of form demanded by the highest standards in the field. In assembling Panerai watches, absolute precision and a high degree of specialisation are required. The extreme example of this is to be found in the Atelier Haute Horlogerie, the department of the Manufacture where the most highly skilled Master Watchmakers bring the most sophisticated, prestigious in-house calibres to life.

The stage of assembling and adjusting the movements is fundamentally important in ensuring the maximum accuracy of the watch. It is performed by hand and, in the case of the more complicated calibres, it requires the remarkable skills and abilities of a Master Watchmaker operating entirely in the Atelier Haute Horlogerie, that is, the department of the Panerai Manufacture in which movements are assembled with the most impressive, sophisticated complications. It is in this workshop that movements are assembled and adjusted by hand.


For further information, please visit the homepage of Panerai.

Panerai «High Tech Materialien»Panerai «High Tech Materialien»

High Tech Materials

The Officine Panerai collections offer a remarkable breadth of choice in terms of innovative materials and high-performance technology: a selection which is among the widest in the field of luxury sport watches, enhanced every year through the research and experimental work carried out by the Laboratorio di Idee.


A new world preview from the Panerai Laboratorio di Idee: the first mechanical watch case made of BMG-TECH™, a metallic glass with excellent characteristics of strength and durability which enable it to preserve its appearance over time. The secret of this material lies not so much in its appearance, similar to that of titanium but darker grey in colour, as in its atomic structure, which provides a range of very useful qualities for an underwater watch: extreme resistance to wear, high strength and great lightness.

Die unverwechselbare Panerai-Identität

Innovative materials and high-performance technology. Absolute precision and a high degree of specialisation.

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