Welcome to the world of Breitling
Breitling has been producing watches with innovative designs, revolutionary technology and refined materials for decades. That is why pilots and aviation enthusiasts around the globe have sworn by Breitling watches since 1936.
Breitling was founded more than a century ago, starting with the production of men’s watches. Its current collections include some of the world’s most sought-after watches, including the Navitimer, Chronomat and Superocean series, as well as multipurpose professional watches with life-saving functions and an impressive range of outstanding features.
Breitling watches are the epitome of elegance, performance and functionality. Breitling has been crafting reliable timepieces for science, industry and the military since 1884, which is reflected in the distinctive aesthetic of the collections for both men and women. From the incredibly robust Avenger collection to the timeless Navitimer, there is a watch to delight everyone.
Breitling’s all-purpose sports watch for every pursuit, be it at home, on the red carpet or at the beach. Launched in 1984, the Chronomat celebrated Breitling’s centenary in style and marked the return of the mechanical chronograph. Nearly 40 years later, the Chronomat is set to appeal to men and women of purpose, action and style.
For more than 65 years, the Breitling Navitimer has been one of the world’s most beloved mechanical chronographs. Now the Navitimer family is introducing this watchmaking legend to a whole new generation.
The Superocean is the quintessence of the classic dive watch. It was created by Breitling in 1957 to kit out professional and military divers, but immediately became popular amongst recreational divers and watch enthusiasts.
The updated and upgraded Superocean Heritage collection celebrates over 60 years of great Breitling dive watches. Its reinvigorated design blends a timeless aesthetic with cutting-edge technology.
Power in action. The Breitling Avenger is a study in superlatives: unparalleled safety and reliability; extreme robustness and shock resistance; maximum functionality; incredible readability. It is ready when you are!
In the 1940s Breitling launched the original Premiers, watches dedicated to everyday elegance. Now the new Premier collection introduces models whose elegance is worthy of their historical name and whose quality, performance and design DNA are pure Breitling!
Breitling is working tirelessly to find ways to improve the social and environmental impact of its products. Its leading initiatives include sourcing 100% Swiss Better Gold, launching industry-leading 100% upcycled packaging and engaging its suppliers to develop sustainable transformation action plans.
In April 2021, the Solar Impulse Foundation succeeded in identifying 1,000 solutions that benefit both the environment and the economy. This label is the only evaluation currently available to certify the economic profitability of eco-friendly products and processes.
Breitling measures, reduces and offsets its environmental impact. The brand reports annually to the Carbon Disclosure Project (CDP), strictly adheres to the requirements of the Science Based Targets Initiative (SBTi) and offsets some of its direct and indirect emissions. Breitling plans to be using 100% renewable energy both at its headquarters and in international operations by 2025, and it is making every effort to become plastic free.
All Star Squad
The Breitling all-star squad is made up of four superstars of sport who represent a new superlative in each of their games.
As the faces of the Chronomat, basketball’s Giannis Antetokounmpo, football’s Erling Haaland, snowboarding’s Chloe Kim and American football’s Trevor Lawrence show what it means to always be on the move. Whether they're training hard for the home game or playing to win around the world, they need a watch that goes anywhere while always keeping them rooted to home.
The all-star squad campaign takes us inside the moment they’ve spent their careers training for—the goal, the dunk, the jump, the pass—and what it means to live it.