Welcome to the world of Longines
Founded in 1832, Longines is the oldest trademark still in use in its original form registered with the World Intellectual Property Organization. In this 190-year-old history, Longines has played a pioneering role in many timekeeping technological breakthroughs.
Longines’ Legacy is marked by high precision and a distinctive history. By striving for innovation, the brand created remarkable breakthroughs, such as the first two-pusher chronograph, that have allowed it to become established in numerous collector’s selections.
- NoveltyThe Longines Master Collection 190th Anniversary 40 mm LonginesCHF 2,250.00
Timepieces that impress. Longines has not only made a name for itself with the high precision of its watches, but also with their elegance. Modern design brings together the long-standing tradition of Longines and the latest technology from the world of watches.
THE LONGINES MASTER COLLECTION
Since the very beginnings, Longines has been creating exceptional timepieces. The Longines Master Collection is the perfect illustration of this corporate ethos, as can be seen from the success enjoyed by this range since it was launched in 2005.
The HydroConquest line is inspired by the world of water sports. These models feature typical elements of diving and comply with the demands of the discipline. A water resistance to 300 meters, a unidirectional rotating bezel and a double safety folding clasp with an integrated diving extension are valuable features that underline the character of this collection. A large selection of models in different colours makes this collection a modern choice for her and him.
The Longines Spirit collection draws on its historical watches worn by legendary pioneers as they conquered air, land and sea. Famous aviators and explorers such as Amelia Earhart, Paul-Emile Victor, Elinor Smith and Howard Hughes trusted in the winged hourglass brand for their incredible journeys. Today, Longines has drawn inspiration from this heritage to create new timepieces inspired by this pioneering spirit. A brilliant homage to the exceptional men and women who left a mark on history by breaking a record or performing a heroic or brave feat, inspiring new generations to expand their borders. All of the models from the Spirit Collection are equipped with the most modern technology and house high-precision watch movements that are all chronometer certified.
The collection with its distinctive rectangular case, inspired by a watch from the 1920s, offers a wide range of feminine and masculine models that are an ode to the dolce vita of Italy. Since its launch in 1997, the collection has been continuously growing: Longines ceaselessly creates new variations while keeping the collection successful and true to its strong identity.
LA GRANDE CLASSIQUE DE LONGINES
Die 1992 lancierte La Grande Classique de Longines hat bedeutend zum Renommee der Marke mit der geflügelten Sanduhr beigetragen. Als Inbegriff der klassischen Eleganz und zeitlosen Raffinesse von Longines zeichnet sich diese Linie durch ihr äusserst flaches Profil und ihre grosse Variantenvielfalt aus. Diese emblematische Kollektion wendet sich an Frauen wie Männer gleichermassen und ist an den Handgelenken all jener zu finden, die beständige Werte zu schätzen wissen.
Jennifer Lawrence is a new ambassador of elegance
Academy Award-winning actress Jennifer Lawrence has joined the brand as its newest Ambassador of Elegance. “Longines is rooted in a legacy of innovation and quality trusted by some of history’s greatest trailblazers. I am thrilled to join the Longines family and look forward to our partnership in the years ahead!”, she says.
Matthias Breschan, Longines’ CEO, is thrilled that the actress has joined an impressive roster of Ambassadors of Elegance. He says, “Jennifer has the ability to imbue every character she plays with reality and authenticity, and off-screen, this translates into an elegance that is both natural and relatable. She is an inspiration to girls and women of all ages and we are proud to welcome her to the Longines family.”
With her unique take on elegance, her empathy and compassion, and her ability to inhabit every role – both on- and off-screen – with refreshing honesty and authenticity, Jennifer Lawrence is an inspired and inspiring Longines Ambassador of Elegance. A bold, empowered woman, Jennifer is an ideal addition to the Longines family.
Since its beginning, the story of Longines is characterized by a pioneering spirit, a quest for precision and a timeless vision of elegance. This has led renowned pioneers and sports organisations from around the world to call for Longines’ timepieces and timekeeping expertise.
Over time, Longines has built a variety of high-beat stopwatches, chronographs, chronometers and elegant watches. Its watchmakers truly blazed trails and the brand continues to remain at the industry’s cutting edge of innovation.