Since 1865, ZENITH has been shaping the future of Swiss watchmaking from its home in Le Locle. Powered by innovation and precision, the brand continues to inspire those who challenge conventions and strive for greatness.

Founded in 1865, ZENITH was the first vertically integrated Swiss watch manufacture, creating every component in-house — a revolutionary step in horology. In 1969, it introduced the El Primero, the world’s first automatic chronograph calibre, renowned for its high-frequency precision. With over 2,300 chronometry prizes, ZENITH’s pursuit of excellence is unmatched. From Louis Blériot’s historic flight to Felix Baumgartner’s stratospheric free-fall, ZENITH timepieces have accompanied pioneers who dared to dream.

Today, the Maison remains driven by innovation, empowering those who shape the future.

ZENITH strives to put customer service at the heart of the company’s strategy. The loyalty of its customers, its renowned expertise and its legendary brand status are all built on delivering a personal and, of course, unforgettable customer service experience. Thanks to a network of trusted partners and employees who are constantly building and developing their knowledge, ZENITH is able to offer a responsive and efficient service, from general customer care to personalised services. The global approach taken and uniformity of services across the network ensure a sustainable, consistent and high-quality service for ZENITH customers.

Whether a simple or a complex intervention is required, there is clear and transparent dialogue with the customer first before any work is undertaken. This is the only way to ensure the customer knows which measures are needed, how much they cost and how long they will take. The customer has the chance to confirm each individual intervention before they are performed.

By bringing together all the watchmaking professions at the manufacture in Le Locle, ZENITH can restore most of its components. For example, watches made over a century ago are being given new life thanks to a heritage of craftsmanship that spans generations. If the restoration of a timepiece requires new components to be made, they are manufactured on site as a single piece.

From Louis Blériot’s pioneering flight across the English Channel to Felix Baumgartner’s record-breaking jump from the stratosphere, ZENITH timepieces have been trusted by those who dare to defy limits. These historic achievements reflect the brand’s bold spirit and unwavering pursuit of precision.

Powered by the iconic El Primero movement and over 160 years of innovation, ZENITH continues to support those who strive for greatness — not only in aviation or exploration, but in everyday life. Wherever the journey leads, ZENITH is there to remind us: no star is ever out of reach.