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About «WatchCollector by Lohri»

Do you know what it feels like when there is more to a watch than the technical sophistication of its manufacturer? When the passion of an inventor is combined with a brand’s values, and the product becomes a sheer delight.


The ‘watch’ has always been more than a functional necessity for «WatchCollector by Lohri». It is dedicated craftsmanship, an homage to perfection and the ‘object’ of utmost desire. For «WatchCollector by Lohri», it means taste and status, art and symbolism - and finesse. It is about simply respecting the fleeting nature of time while looking ahead to a hopeful future.


Based in Zug’s beautiful old town, Lohri has been celebrating the dedication of Switzerland’s finest watch brands to achieving excellence since 1970.


It has been understood from the very beginning that the passion for collecting watches, be they new, pre-owned or vintage timepieces, is an integral part of what drives the company.


So it was logical to cater to Lohri’s customers’ love of collecting and create «WatchCollector by Lohri».

Our Mission

To be a single point of contact, both online and as a boutique in the heart of Switzerland, for watch aficionados of all stripes, and to feature carefully selected brands, with authenticity and satisfaction 100% guaranteed.

Altstadt ZugAltstadt Zug

Local experts 

Come visit the local «WatchCollector by Lohri» boutiques in the heart of Zug’s old town and exchange with our watch experts.

Start your collection now!

At «WatchCollector by Lohri» you will find watches of all kinds:

  • New, pre-owned und vintage
  • Entry-level models and masterpieces
  • On-trend and rare models
  • Gifts and matching items

Here you can indulge your passion and get a chance to lose yourself in all the details and enjoy the one-on-one assistance and service offered by «WatchCollector by Lohri».

What makes «WatchCollector by Lohri» different?

«WatchCollector by Lohri» is made by connoisseurs for connoisseurs and those who want to become one.


Great care has been taken to compile the best possible content all about the world of watches, going beyond the majority of brands to give customers unique insights and an experience like no other.


«WatchCollector by Lohri» Choices

«WatchCollector by Lohri» Team – Christoph Stotzer«WatchCollector by Lohri» Team – Christoph Stotzer

Christoph Stotzer, Director of Lohri AG

I love this extraordinary watch more than ever. Thanks to the easy-to-change leather, rubber and textile straps, this timepiece is extremely versatile and looks sporty, even elegant. The titanium case, which is very light, is also sensational.


The HUBLOT brand fascinates me because of its incredible creative spirit when it comes to materials, such as Magic Gold, Texalium, synthetic sapphire, SAXEM or ceramics in various colours. In addition, HUBLOT designs a variety of ingenious models together with renowned artists, which makes the brand even more exclusive.

«WatchCollector by Lohri» Team – Sonja Wismer«WatchCollector by Lohri» Team – Sonja Wismer

Sonja Wismer, Sales Consultant

My favourite watch is the Blancpain Villeret Quantième Complet. It is actually a men’s model, but I think the watch with 40 mm diameter looks breathtakingly beautiful on a woman, too. The classic complete calendar with Blancpain’s signature moon phase looks stunning with its simple elegance. Each function on the complete calendar can be adjusted individually using the practically invisible under-lug correctors.

Founded in 1735, Blancpain is the oldest watch brand in the world. The Villeret models have barely been aesthetically altered since the early days of Blancpain, yet they still look very contemporary. They have become a timeless classic that is a dependable accessory for generations.

«WatchCollector by Lohri» Team – Alexandra Blum«WatchCollector by Lohri» Team – Alexandra Blum

Alexandra Blum, Sales Consultant

For me, this watch fulfils all the criteria that a watch has to fulfil. Its refined design radiates sporty elegance. The case and the stainless steel bracelet tenderly embrace my wrist. Every time I want to read the time, the sparkling diamonds on the bezel make my heart beat faster. The beautifully designed dial with its rose gold hour markers lets me combine the watch ideally with any piece of jewellery, and the open watch back lets me enjoy the fascinating finesse of the movement.


The Piaget brand fascinates me for its 145-year family history, its rarity and the timeless elegance that is reflected in the entire watch collection.