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Watch trade-in – with a pioneering spirit

At «WatchCollector by Lohri», we believe in inspiring people by sharing our vision.


Trading in a used watch not only makes you an expert watch collector, but it also makes an important contribution to protecting the planet.


Care is our top priority. Honesty and in-depth expertise are our strengths.

Your benefits with «WatchCollector by Lohri»

Best price in Switzerland for your watch.

Free assessment and non-binding advice.

High acceptance rate and transparent, risk-free service.

A new favourite piece from one of the broadest brand portfolios in Switzerland.

Watch trade-in -
Explained in four steps


Get in touch with us using one of the following options:


  1. Send photos of your watch via WhatsApp to +41 79 947 47 47 or by email to info@watchcollector.ch or
  2. Fill out our online form



A watch connoisseur will take a close look at your images and respond with an initial trade-in value within three (3) working days. Taking due care in determining the value is top priority at «WatchCollector by Lohri».



A binding quote will be discussed with you at the «WatchCollector by Lohri» boutique in Zug.



If our quote meets your expectations, «WatchCollector by Lohri» will credit the trade-in value to your new favourite piece.*


*On request, your watch can be exchanged for a new piece of jewellery.


The story of a watch

The worn watch will be lovingly maintained and then added to the pre-owned or vintage range at «WatchCollector by Lohri». Watch collectors from all over the world can then choose it as their new favourite at «WatchCollector by Lohri».


This breathes new life into the timepiece – and its story continues.

Innovation of every kind characterizes our thoughts and actions.

Bild – UhreneintauschBild – Uhreneintausch

Do you already know which new watch you want?

Logo BlancpainLogo Blancpain
Logo BreitlingLogo Breitling
Logo CartierLogo Cartier
Logo ChopardLogo Chopard
Logo Franck MullerLogo Franck Muller
Logo H. Moser & Cie.Logo H. Moser & Cie.
Logo HublotLogo Hublot
Logo IWC SchaffhausenLogo IWC Schaffhausen
Logo Jaeger-LeCoultreLogo Jaeger-LeCoultre
Logo PaneraiLogo Panerai
Logo ParmigianiLogo Parmigiani
Logo PiagetLogo Piaget
Logo Roger DubuisLogo Roger Dubuis
Logo TAG HeuerLogo TAG Heuer
Logo ZenithLogo Zenith

Frequently Asked Questions

  • Which watch brands are accepted?

    «WatchCollector by Lohri» is able to accept a wide range of high-end brands and watches. We have one of the most comprehensive watch portfolios in Switzerland and have in-depth expertise in collecting and trading watches. 

  • How soon will I receive a quote for my used watch?

    Within three (3) working days, «WatchCollector by Lohri» will reply to your request and send you an initial estimate and a provisional exchange value.

  • Do I have to pay for the valuation of my used watch?

    «WatchCollector by Lohri» offers free and non-binding advice and endeavours to provide as much information as possible about a watch that the customer wishes to exchange or purchase.

  • What can I trade my watch for?

    At «WatchCollector by Lohri», you will find the best in high-end watches. We offer one of the largest selection of brands in Switzerland. We also curate and offer pre-owned and vintage watches.

    On request, your worn watch can also be exchanged for a new piece of jewellery.

«WatchCollector by Lohri» Choices

«WatchCollector by Lohri» Team – Christoph Stotzer«WatchCollector by Lohri» Team – Christoph Stotzer

Christoph Stotzer, Director of Lohri AG

I love this extraordinary watch more than ever. Thanks to the easy-to-change leather, rubber and textile straps, this timepiece is extremely versatile and looks sporty, even elegant. The titanium case, which is very light, is also sensational.


The HUBLOT brand fascinates me because of its incredible creative spirit when it comes to materials, such as Magic Gold, Texalium, synthetic sapphire, SAXEM or ceramics in various colours. In addition, HUBLOT designs a variety of ingenious models together with renowned artists, which makes the brand even more exclusive.

«WatchCollector by Lohri» Team – Sonja Wismer«WatchCollector by Lohri» Team – Sonja Wismer

Sonja Wismer, Sales Consultant

My favourite watch is the Blancpain Villeret Quantième Complet. It is actually a men’s model, but I think the watch with 40 mm diameter looks breathtakingly beautiful on a woman, too. The classic complete calendar with Blancpain’s signature moon phase looks stunning with its simple elegance. Each function on the complete calendar can be adjusted individually using the practically invisible under-lug correctors.

Founded in 1735, Blancpain is the oldest watch brand in the world. The Villeret models have barely been aesthetically altered since the early days of Blancpain, yet they still look very contemporary. They have become a timeless classic that is a dependable accessory for generations.

WatchCollector by Lohri Team – Maryna StegerWatchCollector by Lohri Team – Maryna Steger

Maryna Steger, EMBA, Managing Director E-Commerce & Digital Marketing

I particularly like this ZENITH Defy Midnight 36 mm for the watch’s combination of features and unique selling points. Firstly, it has an extraordinary colour gradient on the dial, which is highly attractive. You can easily pair the watch with different colourful straps yourself if you find the steel bracelet version too traditional. Try a suitably black strap on one side and a grey one on the other. It is sure to look amazing! Secondly, this model boasts excellent technical credentials thanks to the ZENITH Elite manufacture movement. Overall, it is excellent value for money given what the timepiece offers.

«WatchCollector by Lohri» Team – Alexandra Blum«WatchCollector by Lohri» Team – Alexandra Blum

Alexandra Blum, Sales Consultant

For me, this watch fulfils all the criteria that a watch has to fulfil. Its refined design radiates sporty elegance. The case and the stainless steel bracelet tenderly embrace my wrist. Every time I want to read the time, the sparkling diamonds on the bezel make my heart beat faster. The beautifully designed dial with its rose gold hour markers lets me combine the watch ideally with any piece of jewellery, and the open watch back lets me enjoy the fascinating finesse of the movement.


The Piaget brand fascinates me for its 145-year family history, its rarity and the timeless elegance that is reflected in the entire watch collection.