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TAG Heuer - the benchmark in luxury chronographs. TAG Heuer watches have accompanied the history of motorsport and are now part of its time. Through groundbreaking events such as the introduction of the micrograph and the partnership with Formula 1, TAG Heuer has maintained its place at the forefront of the watch industry. Every TAG Heuer watch is a testament to precision and the pursuit of technological excellence. With its heritage as a foundation, TAG Heuer shapes the future by bringing together knowledge, savoir-faire and the pulse of the times.